What is Localized Marketing? Localized marketing, also known as neighborhood marketing, or local marketing is the process used to optimize your website and online advertising to help generate traffic to your business from local areas. Learning how to market locally is a science and when done successfully, it can help business owners realize the full […]
Every interaction a customer has with you will contribute to their impression of your brand. It’s important that you make sure your interactions with your customers are beneficial, both for you and for them. Gather Data It is very crucial that you gather all of the customer data that you can before the customer leaves. […]
There was once a time when all of a company’s security resources would go toward security cameras, fences, locks, and sometimes even a guard at the door. However, today’s criminals are quickly realizing that to really score big, they need to tap into a company’s data. Hacks, email scams and much more can cause your […]
In today’s digitally-driven environment, no business can afford to neglect the rich opportunities of a strong online presence. You need to be where your customers are, and increasingly this will be online. Having an effective online presence includes an informative website, maintaining profiles on relevant social media platforms, and using a range of digital marketing […]
There are many successful web development companies that have built a name for themselves by designing sites for a specific industry. What are the disadvantages to this service?