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Small Business Internet Marketing

Local Web Development, Hosting and Advertising Services

Services We Provide

Effective marketing is pivotal to the growth of every small business, regardless of industry or customer type.

Our mission is to seamlessly integrate with your team, filling in the gaps and providing the expertise you need. Whether it's the technical skills required to build a new website or the creative prowess for crafting attention-grabbing social media campaigns, consider it done.

Custom Web Development

We can build you a custom WordPress site, a simple static site or a full scale web application. Our sites are fast, secure and SEO optimized. Your site will be built to your specifications and will be easy to manage and update. We can also help you with site maintenance and updates.

Not sure what you need? We can help you figure that out too.

Webhosting

Want top quality website hosting with the fastest speeds in the industry and the best customer support money can buy? Look no further. We offer webhosting services for all of our clients. We can also help you migrate your existing site to our servers.

Search Engine Optimization

Is your website not getting seen? We can help you optimize the content, structure and speed of your site to get you to the top of the search results. SEO is the greatest return on investment you can get for your business.

If you are just interested in getting the data you need to do this work yourself, we're happy to help you with that too.

Social Media Management

Whether it's figuring out what to say, how to say it or where to say it, we can help you optimize your social media strategy.

Prefer to do the work yourself and just need some advice? Not a problem, we're happy to review your existing social media profiles and provide consultation services on an hourly basis.

Advertising Campaign Management

Getting a high ROI on a digital ad campaign requires constant monitoring and optimization. We can help you get the most out of your ad budget by managing your campaigns for you.

We specialize in Ad Campaigns for Google, Facebook and Taboola. If you have a different platform you are looking to target, we are happy to help with that as well.

Marketing and Web Analytics

Every business needs data to make informed decisions. We can help you set up Google Analytics, Google Tag Manager and other tools to get the data you need to market to your audience more effectively.

We can also help you analyze the data and make recommendations on how to improve your marketing strategy.

Frequently Asked Questions

Choosing the right internet marketing expert for your small business is tough. Every small business has different needs, requirements and customer niches.

Below is a list of the most common questions we've received regarding the online marketing services we offer. Please feel free to utilize our contact form if you don't see an answer to one of your questions.

Our goal is to help local small businesses grow and succeed online. We are happy to provide a free quote for any of our services, just reach out to us and we will get back to you as soon as possible.

There are many factors that can affect the cost of a new website. The typical range for a new small business website build is typically between $500 to $2,000. This wide range in cost is due to the wide range in potential functionality, with sites that require e-commerce and custom functionality costing much more than static sites with simple functionality.

Doing a search for "web designers near me" will yield a wide range of results, with some designers charging as little as $100 for a simple site. It is important to remember that it helps to have local website help that understands your market and has experience helping other Massachusetts and Connecticut based businesses.

We specifically cater to sites that have technical requirements beyond simple static sites, like e-commerce sites, membership sites, and sites that require custom functionality.

Every Project is different, and the time required to build a site is based on the size and complexity of the project. However, the average length of development for a simple small business website is typically only one to two months. A site of this size would typically have a few pages, a contact form and minimal additional features.

In most cases, it is perfectly fine to use a template to get your website started. For businesses that are just starting out, or that have a limited budget, we recommend using a template to get started. This allows you to get your site up and running quickly and allows you to start generating revenue from your site. You can find a full list of templates for WordPress-based sites that we can use to build your business site here.

Certainly, we are happy to provide website maintenance and updates at a low monthly or hourly cost for any site, even if we didn't build it. We are happy to provide a free quote for your maintenance and update needs, just reach out to us and we will get back to you as soon as possible.

Yes, your website will be responsive, meaning that it will look great on any device, from desktop to mobile. We build all of our sites with a mobile-first approach, meaning that we design the site for mobile devices first, and then scale up to desktop. This ensures that your site will look great on any device.

E-Commerce is our specialty, we have extensive experience in building e-commerce sites utilizing WooCommerce with WordPress.

We have experience implementing online payment systems, automated shipping calculators, sales tax calculators, and more. One example of our e-commerce work is our site My Community Made, our online marketplace for art and handmade products. We built this site from the ground up, and it is fully integrated with Stripe for online payments and USPS for shipping calculations.

Additionally, we manage all of the marketing for My Community Made as well.

After your site is launched, we will help you understand how to update your content yourself so that you do not need to pay for additional updates. If you aren't comfortable making changes yourself, we offer low cost maintenance plans to help you keep your site up to date.

All sites built by us are protected by a web application firewall, a brute force login protection system and a malware scanner. For clients that choose to host their sites with us as well, we provide additional protection at the server level, including CloudFlare DNS Security, Daily Site Backups and SSL Certificates.

While the price of our webhosting is dependent on the size and complexity of the site, the majority of small business websites cost between $50 and $250 per month to host. This price includes the cost of the server, the cost of the SSL certificate, the cost of the daily backups and the cost of the CloudFlare DNS Security.

Typically, the cost of hosting also includes one hour of maintenance per month, which can be used for updates, changes or other maintenance tasks. Additional maintenance hours can be purchased at a discounted rate.

We receive an alert right away if your site goes offline, and we will work to get it back online as soon as possible. We have a 99.9% uptime guarantee, and we work hard to make sure that your site is always online and available to your customers.

In the event that your site goes offline, we will work with you to determine the cause of the outage and to prevent it from happening again in the future. We will also provide you with a full report on the outage and the steps we took to resolve it.

If you choose to cancel hosting your site with us, we will help you migrate your site to a new host. We will provide you with a full backup of your site, including all files, databases and settings.

We are a no lock-in host, meaning that you are free to move your site to another host at any time. We will work with you to make the transition as smooth as possible, and we will provide you with all of the information you need to get your site up and running on your new host.

It certainly should be, we utilize the fastest cloud servers in the industry. In addition to a fast server, we also utilize features like,

  • Content Delivery Networks - We use CloudFlare to cache your site on servers around the world, ensuring that your site loads quickly no matter where your customers are located.
  • Image Optimization - We optimize all of the images on your site to ensure that they load quickly and don't slow down your site.
  • HTTP/3 Support - We support the latest version of the HTTP protocol, which is faster and more secure than previous versions.
  • Early Hints - We use early hints to send information to the browser before the full page loads, allowing the browser to start rendering the page more quickly.

With all of these features and more, your site should load quickly and be responsive to your customers, no matter where they are located.

Because Search Engine Optimization is an on-going task, we charge a regular hourly rate for our SEO services. The typical cost for SEO services is between $50 and $60 per hour, depending on the niche you are trying to rank within.

You can choose to have us make changes to your site on a regular basis. or you can choose to have us provide you with a list of custom recommended SEO strategies that you can implement yourself.

Keep in mind that some SEO strategies take longer to implement than others. While implementing technical seo strategies to your site might be quick, building backlinks to your site can take months to see results.

Some niches are more competitive than others, and require more work to rank within. We will provide you with a free quote for your SEO needs, just reach out to us and we will get back to you as soon as possible.

Certainly, if you would like to incorporate our ideas into your site yourself we are happy to provide you with a list of recommendations and a plan of action. We can also provide you with the data you need to make informed decisions about your site.

This data can include information on your site's traffic, current rankings, backlinks pointing to your site and more. Armed with this data, you can make informed decisions about your site and how to improve it.

Yes, we look for opportunities to generate backlinks for your site as part of our SEO services. Backlinks are an important part of SEO, and can help your site rank higher in the search results. We will work with you to identify opportunities for backlinks, and will help you generate them.

Some examples of backlinks we can help with include guest posts on other sites, links from social media profiles, links from industry directories and more. We will work with you to identify the best opportunities for backlinks for your site.

If you are looking to generate regular traffic to your website and increase your online visibility, then hiring an SEO company is definitely worth it. SEO is the greatest return on investment you can get for your business, and can help you generate leads and sales for your business.

Additionally, it reduces the amount of time you need to spend on marketing your business, allowing you to focus on other aspects of your business. We are happy to provide you with a free quote for your SEO needs, just reach out to us and we will get back to you as soon as possible.

This is a common question, and the answer is that it depends on your business and your target audience. The most popular social media platforms for businesses are Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Depending on your niche, you may also want to consider other platforms like TikTok, Snapchat, Reddit and more. We will work with you to identify the best social media platforms for your business, and will help you create a strategy for each platform.

Our specialty is in creating content for Facebook, Threads and LinkedIn.

That being said, we are well versed in all of the major social media platforms and can help you create a strategy for any platform you choose. We will work with you to identify the best platforms for your business, and will help you create a strategy for each platform.

Yes, we are happy to provide one-time social media services as well. If you are looking for a one-time consultation, a one-time audit of your social media profiles, or a one-time strategy session, we are happy to help.

Sometimes, all you need is a little help with small business social media, then you can take it from there. It helps to have a little bit of direction in what types of posts you should be creating and on which platforms. It can also be difficult to notice issues with your existing social media profiles.

In some cases we may recommend a one-time service as a starting point, and then move on to a monthly service once we have a better understanding of your business and your goals. We are happy to provide you with a free quote for your social media needs, just reach out to us and we will get back to you as soon as possible.

Yes, we specialize in social media advertising services. We can help you create and manage ad campaigns on Facebook, Instagram, Twitter, LinkedIn and more. We will work with you to identify the best platforms for your business, and will help you create a strategy for each platform.

While you should consider running your first PPC campaign yourself to learn the ropes, you should consider hiring a professional to manage your campaigns once you have a good understanding of how they work. Professional campaign management can help you get the most out of your ad budget, and can help you generate leads and sales for your business.

In some cases, it can be difficult to notice areas where you are wasting money on your campaigns, and a professional can help you identify these areas and make changes to improve your ROI. We are happy to provide you with a free quote for your campaign management needs, just reach out to us and we will get back to you as soon as possible.

This is heavily dependent on the platform you plan on advertising on. The most affordable platform to get started with is Facebook, and the recommended starting budget for most ad campaigns on Facebook is $10/day. Based on that, you should consider putting aside around $300 for your advertising campaign to get started.

This is dependent on the goals of your campaign, however, the most common measure we use to track our success is the average cost per conversion. This metric is a measure of how much you are spending on average to get a conversion (a conversion is a sale, a lead, or whatever your goal is).

We are happy to provide ad creative services for your campaign, and can help you create ads that are designed to convert. We will work with you to identify the best ad creative for your campaign, and will help you create ads that are designed to generate leads and sales for your business.

Not a problem, we are happy to help you understand how to use Google Analytics to track your site's performance. Google Analytics is a powerful tool that can help you understand how your site is performing, and can help you make informed decisions about your site.

If you are not comfortable using Google Analytics yourself, we are happy to provide you with a free report on your site's performance, just reach out to us and we will get back to you as soon as possible.

For e-commerce sites, we can also help you set up Google Analytics E-Commerce tracking, which can help you understand how your customers are interacting with your site and can help you make informed decisions about your site.

We are happy to help you set up tracking pixels on your site to help you track your site's performance. Tracking pixels are small pieces of code that you can place on your site to track how your customers are interacting with your site.

These pixels are typically connected to social media sites or advertising platforms like Facebook, Google Ads or LinkedIn, and can help you understand how your customers are interacting with your site and can help you make informed decisions about your site.

We are happy to develop custom reports on Social Media Listening, Traffic Trends, Keyword Position Rankings and More. Just describe the problem you are looking to better understand or solve, and we will help develop the reporting you need to make informed decisions about your business.

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Our Team

Looking for a local web development company? Our team is based in Wales, MA and we work with a large array of businesses in Central Massachusetts.

Whether you're a local CPA looking for a new website, a funeral home looking for social media ideas or a bio-manufacturing business looking to integrate marketing analytics data, we've got you covered.

We are a small team of dedicated professionals who are passionate about helping small businesses succeed. We are always looking for new challenges and new opportunities to help our clients grow.

Edward Fisher JR

Owner and Developer

Edward also serves as the 2nd Vice President of the Quaboag Hills Chamber of Commerce as well as the Wales, MA finance committee.

Emma Fisher

Designer

Emma also serves the Monson Arts Council and is the owner and artist of The Science of Living where she makes custom pottery, jewelry and clothing.