Top Notch SEO, Performance and Security
While there are a number of free tools you can use to increase the number of relevant keywords you rank for, building a quality online presence sometimes requires expert seo help. SEO for small businesses requires long-term planning and a deep understanding of your target audience.
We have the tools necessary to improve your entire SEO strategy, from page SEO to technical SEO and even link-building strategies.
Core Web Vitals are meant to measure the quality of the user experience on your site. For instance, if a page loads very slowly, or has elements shifting around the screen during the page load, we would say that page has poor web vitals. You can use tools like Google’s Pagespeed Insights to measure how your site’s Core Web Vitals look.
That is why, before any other steps, we work to ensure your site is producing high google core web vitals and is fully responsive on mobile. Otherwise, there is little reason to invest in the content-related aspects of SEO. If a website is loading slowly, or is difficult to navigate, the quality of the content hardly matters. Anyone who has had to wait 25 seconds for a page to load and has decided to leave the site instead of waiting can attest to this.
We utilize various analytics tools to build a list of long-tail keywords, then implement those keywords within your existing site content. A long-tail keyword, is a keyword consisting of multiple words that can be combined into a single search query.
For instance, if we are trying to market our SEO services, we could target a word like SEO, or a less competitive word with plenty of search volume like “SEO Services for Small Business”. There are still plenty of potential customers who might type in that specific search phrase, and by focusing on this lower volume more specific phrase, we increase our chances of being able to rank for that phrase.
On sites utilizing WordPress, we make use of onsite tools like RankMath to make it easy for you to implement your currently chosen keywords within your site content yourself. These tools also automatically implement schema as well!
We also utilize tools that ingest your Google Search Console, Google Analytics and Bing Webmaster tools to track how you are currently performing in search results. We can also use these tools to find keywords that you might not have considered building a strategy around in the first place.
In some cases, it might be necessary for us to restructure the site in order to optimize for SEO. For instance, we may go about creating a pillar page that acts as a general explainer for the multiple products and services offered by your business. These pillar pages are then filled with relevant internal links that branch off into specific topics related to your business.
Additionally, this marketing strategy allows you to organize your content into bite-sized chunks and provides plenty of opportunities for cross-posting your written content onto social media.
We make use of white-hat methods of producing links for your business. Typically, this includes making use of Online Presswires and HARO to market newsworthy stories related to your business and generate authoritative links to your website.
Additionally, we look for reputable directories and business listings sites that are relevant to your industry and location. This is a critical step in SEO for local business that is typically overlooked and can take quite a bit of work.
We ensure you have properly made use of services like Google My Business to ensure your business is easy to find through Google. We also make sure you are included on other local directory sites that are relevant to your industry.
We help optimize your Google My Business page to ensure your business appears in local search results on Google Maps.
We help businesses generate content for their website that can be crossposted to their social media accounts as well. This assistance ranges from providing the team we are assisting with concepts for future postings, to writing the content ourselves. Sometimes, all a client needs is a topic map of blogs they should write.
We utilize Google Analytics and Google Search Console to track the progress of the changes made to your site. We share these reports with you so you can track our progress as well.
These analytics help inform us on what is and is not working and also allows us to look for potential bottlenecks in how users are currently using each website. For instance, a high bouncerate might suggest that a page has a user experience issue that is negatively impacting the site, or that a link leading to that page is misleading the user as to what to expect. Finding these instances can be tricky, but resolving them can lead to immediate benefits.
