Nowadays, a “good” website isn’t strong enough to break through the landslide of other webpages competing for customers. What you really need is a great website that can engage an audience and draw them in as customers.
We’re talking about crafting a simple, elegant, but most importantly, PROFESSIONAL website that’ll give your business the competitive edge it needs.
Is your business unique? Wouldn’t you like a website as unique and personal as your brand?
If you want to make headway in today’s ever-so competitive landscape, let’s both agree it’s important to be high quality and unique.
What makes a great website, anyway?
- Design and Functionality
Your website’s design is a reflection of your company, your brand.
It represents the products you make. The services you offer. It represents YOU.
You need your website to be aesthetically pleasing this means an uncluttered layout, which allows white space and only the highest quality photographs as well as other graphics that allow your message to shine.
A functional website is just as important as its design. Your website must load quickly, work correctly, and function as intended.
Proofread. It cannot be stated enough. If your website is sloppy with misspelled words, incorrect grammar or punctuation, people won’t take your business seriously.
First impressions are everything in business. The same goes for your website. You want your customer’s first impression of you to not be their last.
Poorly constructed, slow, or outright broken areas of your website will cause your customers to feel frustrated, and they will abandon your site in favor of one that’s more user friendly.
- User Experience
People nowadays are always in a hurry. They should NOT have to work hard to find information on your site.
You should make your website easy to navigate, with obvious features that attract the user’s attention and are easy to understand. Consistent layouts and visual cues are integral to the user’s experience.
User Experience (UX) plays an important role in giving your customers the ability to use your site, understand your site, and most importantly, stay on your site.
- Mobile Optimized
The last decade has shown major growth in the use of mobile, tablet, and other handheld devices, and there’s no sign of it slowing down.
Because of this, it is very important for your website to work well and look its best on every digital platform.
Beyond improving the experience for your mobile customers, by optimizing for mobile, you will also see rewards in your SEO (Search Engine Optimization) rankings. This means improving the likelihood that new users will find your site through searches.
- Quality Content
Quality is so important! Remember to show clarity, use a modern approach, be fresh, and ultimately, be interesting.
Arrange your words and phrases to create well-formed sentences, to reach and resonate with your audience. And of course, don’t forget to spell correctly, and always Proofread.
Be sure to update your site regularly. Inaccurate or old information is always a turnoff.
Include new blogs and social media posts to keep things interesting. It not only engages your customer’s attention, but it also helps your SEO strategy.
- Contact and Location
Make your website easy to engage with, because your audience isn’t going to chase after you. Do this by offering multiple points of contact between you and your customers.
The use of phone, email, social media, and an easy to use contact form are great ways to tear down the social barrier between you and your customers. Don’t forget to include a Google Map as an added bonus.
A contact page that is easy to find will ensure that all this information is readily available. And it may be beneficial to include all this information on every page of your site, in the form of tiny widgets.
- Call to Action
Have a clear purpose for your site. It may make sense to you, however, does it make sense to your visitors?
Creating a ‘call to action’ gives your site meaning that has a lasting impact on your visitors. Invite customers to read and share articles, follow your company on social media, download toolkits, join mailing lists, learn more about your business, etc.
If your site does not have a ‘call to action’, and does not ask anything of visitors… then they will surely do nothing.
- Search and the Social Web
There are so many rules and guidelines for effective Search Engine Optimization (SEO). It can easily get overwhelming, so let’s shrink it down to the most important first steps:
- Every page should have page titles & meta tags, and every image should have alt tags
- The content on your site should be optimized to what customers would type in the search bar when searching for your product or service.
- Keywords and phrases should be used appropriately in your links and content
- HTML code must be clutter-free.
Your motive here is to make it as simple and as easy as possible for visitors to engage with and share your content.
Social media is a leading factor in driving LARGE volumes of traffic to your site, and will impact your search ranking in a positive way. Make your webpage a link worth sharing!
These basic steps will surely help you begin getting more value out of your presence on the web, as you build towards that great website you need.
If you get stuck, or just need a little help along the way, we at Fisher Tech Solutions can guide you through affordably improving the functionality, look, and feel of your site, ensuring your customers have the best experience possible. Let us know if you have questions, or want to receive a free quote.