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WordPress Development Services for Sites That Need More Than a Plugin

Custom themes, plugins and blocks, built clean and fast, for sites where off-the-shelf options don't fit.

Custom Themes Custom Plugins Custom Blocks Clean, Fast Code
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Describe what you need built. We'll estimate the work and the cost.

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Top 5%
On Upwork
5+ Yrs
Avg. Client Relationship
44
Active Long-term Clients
Central MA
Based in Wales, MA
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WordPress Development Done by the Person Who Understands the Problem

WordPress gets you a long way with themes and plugins, until it doesn’t. A feature that doesn’t exist, a plugin stack that slows the site down, a design that fights its page builder. That’s where custom development earns its keep.

We build custom themes, plugins and blocks on WordPress, with semantic HTML and speed as priorities, because both help your search rankings and the experience of every visitor. The same team can host, maintain and market the site afterwards.

WordPress development works best alongside:

Why Businesses Choose Fisher Tech
📍
Central Massachusetts Based A local team you can reach, serving businesses across New England and beyond.
📞
A Team That Stays Our average client relationship is over five years. We don't disappear after launch.
🔓
You Own Everything Your site, your data, your accounts. No lock-in, and we help you move if you ever leave.
🧪
Tested Before It Goes Live Changes are checked on staging first, so improvements don't break what already works.
What We Build

What Our WordPress Development Services Include

Custom work, scoped to what you actually need.

🎨

Custom Themes

Themes built to your design, without a heavy page builder slowing the site down.

🔌

Custom Plugins

Functionality that doesn't exist off the shelf, built as a proper plugin you can maintain.

🧱

Custom Blocks

Editor blocks and layouts your team can use to build pages without touching code.

🛠️

Changes to Existing Code

Extending or fixing a plugin or theme you already have, or untangling code someone left behind.

🛒

WooCommerce Customization

Custom checkout, product and order behavior for stores.

WooCommerce services →
🔗

Integrations

Connecting your site to a CRM, payment processor or other platform.

CRM & API integrations →
How We Build

How We Approach WordPress Development

Built for speed

Clean code, few dependencies and careful use of plugins, so the site stays fast.

Built to be maintained

Standard WordPress practices and clear structure, so the code can be maintained by us, by you or by another developer.

Built to be managed

A content management system your team can use without calling us for every change.

Tested before it ships

Everything is built and tested on staging, then moved live when it’s ready.

How It Works

How a WordPress Development Project Works

A clear process from the first conversation to launch.

1
Scope
We learn what you need it to do, who uses it and what it connects to, then agree on the scope.
2
Estimate
You get an estimate and a step-by-step plan before any work begins.
3
Build and Review
We build on staging and review progress with you, so there are no surprises.
4
Launch and Support
We move it live, document how it works and stay available for maintenance and changes.
Pricing

WordPress Development Pricing

Development work is billed hourly with an estimate up front. Full site builds are priced separately.

Custom Development
$100/hour
Custom themes, plugins, blocks and changes to existing code.
  • Custom plugin development
  • Custom theme development
  • Estimate before work begins
Full Site Builds
$1,250 - $3,500
A complete custom WordPress website for a business, with a CMS you can manage. E-commerce from $2,000.
  • Mobile-responsive and SEO-ready
  • Hands-on training after launch
  • Typical turnaround 1 to 2 months
Client Reviews

Real Reviews from Real Businesses


FAQ

WordPress Development FAQs

A WordPress developer builds and customizes the themes, plugins and features that make a site look and work the way you need, beyond what off-the-shelf options provide.
Custom development is billed at $100 per hour with an estimate first. Full custom websites typically run $1,250 to $3,500, with e-commerce from $2,000.
Yes. We build custom plugins for functionality that doesn't exist off the shelf.
Yes. We review the code first, then recommend whether to fix, extend or rebuild.
We prefer clean custom code, because heavy page builders can slow a site down. We'll recommend what fits your project.
Yes. We can host and maintain it, with an hour of maintenance every month included with hosting.
WordPress is our main platform. We also build custom and headless sites, including with Sanity CMS.
More in Build

Related Build Services

Custom development often connects to these.

🛠️

Custom Web Development

Complete custom websites for local businesses.

Custom development →
🔗

CRM & API Integrations

Connect your site to your other systems.

Integrations →
🔧

WordPress Consulting

Plugin reviews and performance work.

WordPress consulting →
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Get the WordPress Features You Need

Describe what you need built and we'll send an estimate. Usually back to you in 2 - 3 days.

Get a Development Quote