Why Local Marketing?
Local marketing is important because it allows businesses to connect with customers in their area. This type of marketing is especially beneficial for small businesses, as it allows them to compete with larger companies. Additionally, local marketing helps businesses build trust and credibility with the customers that live near them.
Local clients are far more likely to return to firms that they know and trust. Local consumers are also more inclined to recommend businesses to their friends and relatives. Customers who are not local, in addition, are less likely to make larger purchases than those who reside locally.
Join Community Social Pages
One way to target local customers is to subscribe to community social pages that are relevant to your business. These pages allow businesses to connect with their local customers and promote their products and services. Be sure to read the rules of these groups before joining, as many have specific rules on when and how often you can post about your products or services.
In addition to being a great way to spread the word about your business, these community pages are also a great way to stay informed about your community. This is a great way to meet other local business owners and you may even come across opportunities for new products or services based on what locals in your community are requesting!
This strategy works best on Facebook and LinkedIn. It’s important to have an attractive social media page before you post. You should also be sure to follow up on all requests and questions that might appear on that local page. Managing your local reputation is critical, and ignoring the questions locals have is a great way to ruin it!
If you need help making sure your Facebook or LinkedIn page is optimized, feel free to contact us for help here
Keep Your Google My Business Profile Up To Date
Keeping your Google My Business
Page up to date is important because it ensures that your customers have accurate information about your business. Inaccurate information can lead to confusion and lost customers. Make sure to keep your address, hours of operation, and contact information up to date. You can also add photos of your business, as well as your logo. Be sure your website is linked to your Google My Business profile as well!
If you don’t have a Google My Business profile yet, get one! Google My Business will allow you to show up on Google Maps, where your business can appear for local search queries and your various products, services and reviews will be presented to shoppers via your listing.
Additionally, be sure to respond to reviews. Positive reviews can help you attract new customers, while negative reviews can help you improve your business. If you find a review that is inaccurate or unfair, be sure to reach out to the reviewer and try to resolve the situation. Responding to reviews shows that you care about your customers and their experience with your business.
Google My Business also allows you to set up a “Check-in Offer.” A check-in offer encourages customers who have checked in at your business on social media to receive a discount or some other type of offer.
Ensuring that your Google My Business are accurate also ensures that customers have easy access to information about your products.
This site here can help you optimize your Google My Business listing: https://smallbusiness.withgoogle.com/intl/en_uk/online-presence-guide/#!/
Join Your Local Chamber of Commerce
The benefits of joining a Chamber of Commerce are many and varied. Chambers of Commerce provide several opportunities for businesses, including the following:
-Networking opportunities with other businesses
-Access to business resources
-Education and training
-Marketing and branding opportunities
Chambers of Commerce are also great sources of information, offering directories, newsletters, and websites that are packed with information about local businesses. Chambers of Commerce can also provide access to important resources, such as legal services, insurance, and financing. In addition, chambers of commerce offer educational and training opportunities that can help businesses grow and succeed. Chambers of commerce are also great sources of business advocacy. They work hard to promote the interests of local businesses throughout the community. Finally, joining a chamber of commerce gives you access to marketing and branding opportunities. Chambers of commerce are responsible for many successful advertising initiatives in your area, including brick-and-mortar store promotions, advertisements on social media sites, radio spots, billboards, and television commercials.
Not sure where your local Chamber of Commerce is? Use this website here to find it: https://www.uschamber.com/co/chambers
Utilize Local Listing Sites
There are several local listing sites that you can use to reach local customers. Some of these sites include the BBB
, Angie’s List
, and Alignable
. These sites are popular local listing sites for all industries and each one is a critical tool for effective local marketing.
The BBB (Better Business Bureau) is a nonprofit organization that offers free business reviews and ratings. The BBB also offers resources to help businesses resolve disputes with customers.
Angie’s List is a membership-based website that offers reviews of local businesses. To write a review, you must be a member. Angie’s List also offers discounts to members.
Alignable is a networking site for small businesses. It offers free membership and allows businesses to connect with other businesses in their area.
All three of these sites provide the benefits of driving local traffic to your website or store. These sites also serve as an opportunity for you to bolster your reputation by collecting reviews and (in the case of the BBB) allow you to display that reputation in your place of business or on your website. This proof-of-reputation will increase the trustworthiness of your business to new customers. Having links from these sites pointing to your website is great for SEO as well!
Run a Locally Targeted PPC Ad
Another great way to reach local customers is through targeted Google or Facebook ads. You can create an ad that specifically targets people in your area. This is a great way to connect with locals who are already interested in what you have to offer. In addition, these ads allow you to control who sees your ad and how much you spend.
There are a few things to keep in mind when creating a local ad:
-Make sure that your business address and phone number are correct and up-to-date
-Include a call-to-action (such as “Call Now” or “Visit Our Website”)
-Include a map of your location
-Target your ad to the right audience
It can be tricky to set up a good PPC campaign, if you need any help with one please feel free to reach out to us. We offer PPC management for both Google and Facebook. You can request help with your PPC campaigns by using this link here.
Local Marketing is Powerful
Local marketing is a powerful way to reach customers who are in your area. If all this sounds overwhelming and like it’s outside your budget, don’t worry! Our team at Fisher Tech Solutions LLC has years of experience helping businesses grow their customer base by leveraging the power of digital marketing strategies for today’s consumers (and we know how to keep it under budget, too)! You can fill out a Request for Services form here