Top Notch SEO, Performance and Security
While there are a number of free tools you can use to increase the number of relevant keywords you rank for, building a quality online presence sometimes requires expert seo help. SEO for small businesses requires long-term planning and a deep understanding of your target audience and how they interact with organic search results.
We have the tools necessary to improve your entire SEO strategy, from performing keyword research to improving your web pages with high quality meta descriptions, alt text, improved content and even link-building strategies.
Core Web Vitals are meant to measure the quality of the user experience on your site. For instance, if a page loads very slowly, or has elements shifting around the screen during the page load, we would say that page has poor web vitals. You can use tools like Google’s Pagespeed Insights to measure how your site’s Core Web Vitals look.
That is why, before any other steps, we work to ensure your web pages are returning high google core web vital scores and are fully responsive on mobile. Otherwise, there is little reason to invest in the content-related aspects of SEO. If a website is loading slowly, or is difficult to navigate, the quality of the content hardly matters. Anyone who has had to wait 25 seconds for a page to load and has decided to leave the site instead of waiting can attest to this.
We utilize various analytics tools to build a list of long-tail keywords, then implement those keywords within your existing site content. A long-tail keyword, is a keyword consisting of multiple words that can be combined into a single search query.
For instance, if we are trying to market our SEO services, we could target a word like SEO, or a less competitive word with plenty of search volume like “SEO Services for Small Business”. There are still plenty of potential customers who might type in that specific search phrase, and by focusing on this lower volume more specific phrase, we increase our chances of being able to rank for that phrase.
On sites utilizing WordPress, we make use of onsite tools like RankMath to make it easy for you to implement your currently chosen keywords within your site content yourself. These tools also automatically implement schema as well!
We also utilize tools that ingest your Google Search Console, Google Analytics and Bing Webmaster tools to track how you are currently performing in search results. Examining this organic traffic data can help us identify other keywords or strategies that may be more effective in helping you rank higher.
In some cases, it might be necessary for us to restructure the site in order to optimize for SEO. For instance, we may go about creating a pillar page that acts as a general explainer for the multiple products and services offered by your business. These pillar pages are then filled with relevant internal links that branch off into specific topics related to your business.
Additionally, this marketing strategy allows you to organize your content into bite-sized chunks and provides plenty of opportunities for cross-posting your written content onto social media.
For other pages, we will ensure your meta description is utilizing the proper keywords, as well as ensure you are properly utilizing alt text as well to help your rankings.
We make use of white-hat methods of producing links for your business. Typically, this includes making use of Online Presswires and HARO to market newsworthy stories related to your business and generate authoritative links to your website.
Additionally, we look for reputable directories and business listings sites that are relevant to your industry and location. This is a critical step in SEO for local business that is typically overlooked and can take quite a bit of work.
We ensure you have properly made use of services like Google My Business to ensure your business is easy to find through Google. We also make sure you are included on other local directory sites that are relevant to your industry.
We help optimize your Google My Business page to ensure your business appears in local search results on Google Maps.
We help businesses generate content for their website that can be crossposted to their social media accounts as well. This assistance ranges from providing the team we are assisting with concepts for future postings, to writing the content ourselves. Sometimes, all a client needs is a topic map of blogs they should write.
We utilize Google Analytics and Google Search Console to track the progress of the changes made to your site. We share these reports with you so you can track our progress as well.
These analytics help inform us on what is and is not working and also allows us to look for potential bottlenecks in how users are currently using each website. For instance, a high bouncerate might suggest that a page has a user experience issue that is negatively impacting the site, or that a link leading to that page is misleading the user as to what to expect. Finding these instances can be tricky, but resolving them can lead to immediate benefits.
Because Search Engine Optimization is an on-going task, we charge a regular hourly rate for our SEO services. The typical cost for SEO services is between $80 and $100 per hour, depending on the niche you are trying to rank within.
You can choose to have us make changes to your site on a regular basis, or you can choose to have us provide you with a list of custom recommended SEO strategies that you can implement yourself.
Keep in mind that some SEO strategies take longer to implement than others. While implementing technical seo strategies to your site might be quick, building backlinks to your site can take months to see results.
Some niches are more competitive than others, and require more work to rank within. We will provide you with a free quote for your SEO needs, just reach out to us and we will get back to you as soon as possible.
Certainly, if you would like to incorporate our ideas into your site yourself we are happy to provide you with a list of recommendations and a plan of action. We can also provide you with the data you need to make informed decisions about your site.
This data can include information on your site’s traffic, current rankings, backlinks pointing to your site and more. Armed with this data, you can make informed decisions about your site and how to improve it.
Yes, we look for opportunities to generate backlinks for your site as part of our SEO services. Backlinks are an important part of SEO, and can help your site rank higher in the search results. We will work with you to identify opportunities for backlinks, and will help you generate them.
Some examples of backlinks we can help with include guest posts on other sites, links from social media profiles, links from industry directories and more. We will work with you to identify the best opportunities for backlinks for your site.
If you are looking to generate regular traffic to your website and increase your online visibility, then hiring an SEO company is definitely worth it. SEO is the greatest return on investment you can get for your business, and can help you generate leads and sales for your business.
Additionally, it reduces the amount of time you need to spend on marketing your business, allowing you to focus on other aspects of your business. We are happy to provide you with a free quote for your SEO needs, just reach out to us and we will get back to you as soon as possible.