Google Analytics, Marketing Lists and Data Analytics
Google Analytics and Google Search Console are a great way to gain a basic understanding of who is using your site, where they are using it from, and where they found your site. This info is critical to informing all further decisions regarding your digital marketing strategy. Some information that can be gathered from this info includes:
E-Commerce sites have a few additional metrics that should be measured that aren't immediately availble with a basic Analytics integration. These measures include:
Google Tag Manager is an advanced analytics tool that allows us to track additional details on how users engage with your website. Many of the details that can be collected through Google Tag Manager can help us fine-tune aspects of your website. For example, we can track how often users use various portions of your website through click tracking. If a specific menu or button is rarely used, it can be removed or replaced.
The Facebook Conversions API sends event and user data to Facebook in a way that allows Facebook to track which events belong to which users of it's platform. When the conversions API is used alongside a Facebook Ads Campaign, you can see significant improvements in your ad performance compared to a site that only uses the basic Facebook Analytics Tracking Pixel.
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