Advertising Campaign Management

We Help You Choose the Correct Ad Platforms

Each Advertising platform is optimized for a specific range of audiences and products or services. We work with you to ensure you are choosing the correct platform to run your advertising campaign on, preventing the waste of ad-spend on an un-receptive audience.

Campaign Fine-Tuning

As your campaign is running, we continue to monitor performance over time. While we are monitoring your campaign, we are on the lookout for wasteful spending on specific underperforming audience segments. We also keep an eye out for wasteful ad-placements, quickly removing those ad-placements from rotation to ensure you get the largest return on your ad-spend.

A/B Testing

A/B testing, is a process of creating two varied advertisements, either in content or in campaign settings. After creating these two ads we can then monitor the results of both ads to see which version of your ad is the most successful. The results of these tests can be used to influence future ad decisions.

Platforms We Specialize In

Facebook and Instagram
Google Ads
Taboola
Bing/Microsoft Ads

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Frequently Asked Questions

Do I Need Professional Campaign Management?

Not at all, in fact, you should consider running your own advertising campaigns first. While professional management can improve your results, most platforms provide an easy to use interface that should be easy enough to use to get you started.

What Type of Budget Will I Need to Run an Ad Campaign?

This is dependent on the platforms you plan on advertising on. The most affordable platform to get started on is Facebook, and the recommended starting budget is $10/day. Based on that, you should consider putting aside around $300 for your advertising campaign prior to starting.

What Metrics Do You Use to Measure Success?

This is dependent on the goals of your campaign, however, the most common measure we use for tracking our success is the average cost per conversion. This metric is a measure of how much you are spending on average to get a conversion (a conversion is a sale, a lead, or whatever your goal is).

Do you provide Ad Creative Services? Or Should I have my own creative ready?

We can provide ad creative services, however, we recommend that you have your own creative ready to go. This is because you know your business better than we do, and you know what your customers want to see.

Do I need a website to run an ad campaign?

No, you do not need a website to run an ad campaign. However, we do recommend that you have a website to send your customers to. This is because a website allows you to provide more information to your customers than you can in an ad, and it also allows you to track your customers and retarget them in the future.